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Industries

Owner-managed. Founder-led. That is the specialism.

MAGE works with owner-managed businesses of five to forty staff where the founder is still in the day-to-day. The core work of pricing, operations, supply chain, margin and team structure applies across industries. Recruitment and lettings are where the track record runs deepest, and the sectors below show that work in detail, but they are proof points rather than a boundary. Different surface, same underlying problem: running the service is a different skill set from running the business, and there’s rarely time to do both.

Industries we work in

Independent recruitment agencies

Independently owned, typically 3–40 consultants, placing across any sector. Owner-director still in the day-to-day. Trading well, but profit isn’t matching revenue.

  • Margin given away through over-servicing or under-pricing
  • BD that’s inconsistent and dependent on one or two people
  • Consultants leaving before they become profitable
  • Operations that worked at five breaking at fifteen
  • No clean view of which clients and roles drive profit

Read the recruitment perspective

Independent letting & estate agencies

Independently owned, typically one to five branches, residential sales and/or lettings. Competing against online disruptors and a rising legislative burden with limited time to respond strategically.

  • Fee structures unreviewed for years, leaving money on every instruction
  • Over-reliance on word of mouth, no owned digital presence
  • Staff incentives that reward activity, not profit
  • No clear differentiation from online agents, competing on price by default
  • Compliance and legislation eating management time

Read the lettings perspective

Property

For owner-operators of property portfolios: optimisation, capital allocation, asset efficiency, and the operating cadence that turns a collection of buildings into a coherent business. MAGE has supported a £10m portfolio over four years.

  • Asset-by-asset performance review and optimisation plan
  • Tenant strategy, rent positioning and yield protection
  • Capital allocation across improvement, hold and disposal
  • Reporting that matches how owners actually make decisions
  • Operating model so the portfolio doesn’t depend on the owner’s diary

Read the property perspective

Professional services

For founder-led services firms such as agencies, consultancies and specialist studios, where the work is good but the operating system has fallen behind it. The classic owner-managed problem: great delivery, fragile economics.

  • Pricing and packaging that protects margin under pressure
  • Utilisation and revenue mix: what actually pays for everything else
  • Hiring, onboarding and the route from junior to fee-earner
  • Operating cadence: weekly, monthly, quarterly rhythms that hold
  • Reducing the dependency on the founder doing everything important

Read the services perspective

SaaS

For early-stage SaaS, from pre-Series A through early scale, where the question is which market to chase and which to politely decline. MAGE has advised a technology start-up on identifying valuable niches and focusing resource on the most commercially attractive ones.

  • Niche identification: the markets where the product actually wins
  • Positioning, messaging and pricing for the chosen niche
  • GTM cadence and pipeline discipline before headcount
  • Operating reviews that founders can run without an analyst team
  • When to industrialise, when to keep the speed

Read the SaaS perspective

What runs through every sector

The same operator. The same operating disciplines.

Different industries reward different surface tactics: landlord acquisition in lettings, BD cadence in recruitment, capital allocation in property, utilisation in services, niche selection in SaaS. Underneath, the disciplines that make the business durable are the same: pricing held, people developed, operations that don’t need the owner to function, and a clear weekly rhythm of decisions made on numbers rather than feel. If your sector isn’t listed above, the disciplines still travel.

See the services Talk to us about your sector
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